BUILT IN CANADA / UNDERSTOOD EVERYWHERE
Canadian products deserve to be found.
Let’s give the machines enough to understand them.
CCFP helps people and systems understand Canadian products with clear, open data.
Free, private tools for verified Canadian brands.
ONE PRODUCT. THREE WAYS IT CAN GET LOST.
THE PRODUCT
Trail Shell
Red · Medium · C$189
CCFPFind the gap. Show the evidence. Tell your team what to fix.
01 / THE CANADIAN GAP
The desire is there. The digital shelf does not always cooperate.
People want to buy Canadian.
Intent is not the problem. Discovery is increasingly mediated by search engines, retailers, marketplaces and AI systems.
Machines need explicit facts.
A product can be excellent and still be poorly understood when identity, variants, availability or Canadian offers are ambiguous.
Smaller brands need leverage.
They cannot outspend global brands. They can be more precise about the product data every downstream channel depends on.
People see a product. Machines see the facts provided about it.
A shopper can recognize a red waterproof jacket immediately. A platform has to reconstruct that product from the identity, variant, attributes, price and availability it receives.
When those facts are missing, conflicting or attached to the wrong product, variant or offer, systems may have less reliable context for matching, comparison or recommendation.
CCFP helps Canadian brands find and fix those gaps.
READABILITY · PORTABILITY · DESTINATION-SPECIFIC CHECKS
OPEN WEBCOMMERCE FEEDSAI SYSTEMS
PRODUCT FACTS YOU CONTROL
FIX ONCE · PROJECT DELIBERATELY · CHECK EACH DESTINATION
02 / WHERE SMALLER BRANDS CAN HAVE OUTSIZED IMPACT
Fix the product facts once. Project them deliberately to each channel.
Product data is the foundation. Clear facts can strengthen every channel that uses them.
03 / OPEN PRODUCT-DATA FRAMEWORK
Make product information clearer for every channel.
CCFP translates the product information you already have into a common model, then checks what websites, commerce platforms and AI systems can understand—and what they still need. You get evidence-backed findings that show where missing or unclear facts may limit eligibility, matching, listing accuracy or useful recommendations.
Bring what you have
Website product facts, Shopify and Meta CSVs, Google text feeds, or neutral CSV and JSON.
Translate it
Turn each source into one common product language without confusing channel IDs with product identity.
Check it three ways
Test the website, destination feeds and underlying product structure separately.
See what’s missing
Identify required or useful facts that each destination cannot find.
Know what to fix
Get exact findings, supporting evidence and limitations. Fix the source, then run it again.
Model, field registry, platform maps and invented examples
Inspect and download →Website and feed readers, validation rules, safe cross-channel comparison, browser-local file analysis and bounded public-website scanning
Access is approved manually. Saved uploads and automated platform changes are not available.
04 / THREE READINESS SURFACES
Three separate checks. Three different questions.
CCFP checks whether machines can read your website, whether commerce feeds meet destination rules, and whether the underlying product record is structurally sound. Passing one check does not prove the others.
START WITH
One product, checked three ways.
01WEB
Open-Web Product Readability
Checks: product pages, structured data and facts published on the open web.
Why it matters: systems need to identify the product, connect its variants and locate a current Canadian offer.
WHAT CAN HAPPENSizes are not linked as variants. Search and shopping systems may treat them as separate listings, fragmenting relevance, reviews and availability.
02COMMERCE
Syndicated Commerce Readiness
Checks: channel feeds, identifiers, categories, prices and availability.
Why it matters: incomplete or conflicting fields can reduce eligibility, matching and listing accuracy.
WHAT CAN HAPPENA product has an assigned GTIN, but the feed omits it. Google may limit its visibility.Google product data specification ↗
03CANONICAL
Canonical Product Readiness
Checks: whether identity, attributes, variants, offers and evidence are structured at the right level.
Why it matters: reliable product context helps systems compare alternatives and recommend a product when it is genuinely a good fit.
WHAT CAN HAPPENPurpose, material and performance details are missing, so an assistant may not have enough stated context to compare the product with alternatives.
05 / TWO WAYS TO USE IT
Build it yourself, or use it privately as a verified Canadian brand.
The public foundation stays open. Real brand data enters only through a verified, private path.
PUBLICOPEN TO EVERYONE
Download the model. Build it in your own environment.
Your team or agency can keep every product record private. Use the open artifacts as the foundation, then add four things:
- An importer for your website, store or feed files
- A mapping from your product and variant IDs into the model
- The checks needed for each destination
- A report your team can fix and rerun
The open model includes schemas, field definitions, platform maps, evidence and invented examples. The hosted validator is a separate service for verified Canadian brands.
VERIFIEDCANADIAN BRANDS
Use the diagnostic runtime without making your catalogue public.
Verified Canadian brands can separately arrange a private audit. We return an evidence-backed report your team can implement.
In the public tools, product and feed files are processed in your browser; website scans send only public page and image URLs to the bounded scanner.
CURRENT INPUTS
Website · Google · Shopify · Meta · CSV / JSON
- See what machines can read from your website
- Check destination-specific feed problems
- Receive exact fixes, evidence and limitations
Free for verified Canadian brands. No purchase or commercial commitment required.
06 / NOMINATE A BRAND
Which Canadian brand should more people discover?
Tell us about a Canadian brand you believe deserves a stronger digital shelf.
OPEN RESOURCES
↓
TIME VOLUNTEERED EACH WEEK
↓
PRIORITY FOR SMALLER BRANDS AFFECTED BY TARIFFS
07 / PRACTICAL HELP, NO OBLIGATION
Some brands need the framework. Others need a person beside them.
We volunteer some of our time each week to help Canadian brands apply the work, especially smaller brands feeling the effects of recent tariffs. There is no fee and no obligation to hire us.
Volunteer time follows need, not lead value.
⅓for smaller brands affected by tariffs
⅓for brands at C$500K or below
⅓need-based for any verified Canadian brand