The value is present and supported.
OPEN MODEL
See the product structure. Then explore each field.
The model separates brand, family, product, variant, offer and media instead of putting them in one row.
THE SHAPE / SIX RELATED ENTITIES
Facts stay where they belong: price with the offer, colour with the variant, shared traits with the family.
WHAT DATA REPRESENTS A PRODUCT
2026-09-05
01BRAND
02PRODUCT FAMILY
03PRODUCT
04VARIANT
05OFFER
06MEDIA
WHY MISSING DATA STAYS VISIBLE
Not every platform makes every product fact clear.
CCFP keeps those differences visible so missing data is not mistaken for an error—or silently treated as complete.
The platform or source does not make it clear.
The field does not apply to this product.
The value exists but was not provided.
IDENTITY / KEEP THE LAYERS DISTINCT
The merchant controls the main product IDs.
The model keeps durable product identity separate from operational and destination identifiers.
`product_group_id` and `variant_id` identify the merchant-governed product family and sellable variant.
A merchant-controlled stock identifier. Useful operationally, but not the canonical primary identity.
Externally governed interoperability identifiers when legitimately assigned. A missing GTIN is not automatically an error.
Google, Meta and OpenAI item IDs remain destination-scoped even when a merchant SKU supplies their value.
FIELD REGISTRY / 26 FIELDS
Explore the product facts machines rely on.
Search the public field registry. Open any field to see its grain, type and applicability.
brand.nameBrand nameAuthoritative public brand name.brand
TYPElocalized_string
ENTITYbrand
APPLIES WHENall branded products
brand.websiteBrand websiteCanonical public website for the brand.brand
TYPEurl
ENTITYbrand
APPLIES WHENwhen a public site exists
product.titleProduct titleApproved title at the purchasable variant grain.variant
TYPElocalized_string
ENTITYvariant
APPLIES WHENactive products
product.descriptionDescriptionFactual product description, excluding unsupported claims.product
TYPElocalized_string
ENTITYproduct
APPLIES WHENactive products
product.categoryCanonical categoryChannel-neutral product classification.product
TYPEtaxonomy_reference
ENTITYproduct
APPLIES WHENactive products
product.product_typeMerchant product typeMerchant-defined product hierarchy or type.product
TYPEstring
ENTITYproduct
APPLIES WHENwhen maintained
family.varies_byVariant axesOrdered option axes that distinguish members of a family.product family
TYPEstring_array
ENTITYproduct family
APPLIES WHENproducts with variants
variant.option_valuesVariant option valuesOne value for every declared family axis.variant
TYPEobject
ENTITYvariant
APPLIES WHENproducts with variants
identifier.skuSKUMerchant-controlled stock keeping identifier.variant
TYPEstring
ENTITYvariant
APPLIES WHENwhen merchant uses SKUs
identifier.gtinGTINGS1 Global Trade Item Number assigned to the trade item.variant
TYPEstring
ENTITYvariant
APPLIES WHENwhen legitimately assigned
identifier.mpnMPNManufacturer part number.variant
TYPEstring
ENTITYvariant
APPLIES WHENwhen assigned by manufacturer
attribute.colorColourStandardized colour description.variant
TYPElocalized_string
ENTITYvariant
APPLIES WHENcolour-bearing products
attribute.sizeSizeSize value interpreted with size system and type where relevant.variant
TYPEstring
ENTITYvariant
APPLIES WHENsized products
attribute.materialMaterialPrimary materials or substances.product
TYPEstring_array
ENTITYproduct
APPLIES WHENmaterial-relevant categories
attribute.genderTarget genderTarget-gender classification where the category requires it.product
TYPEcontrolled_string
ENTITYproduct
APPLIES WHENcategory and destination dependent
attribute.age_groupAge groupIntended age group where applicable.product
TYPEcontrolled_string
ENTITYproduct
APPLIES WHENcategory and destination dependent
media.primary_image_urlPrimary image URLStable public HTTPS URL for the primary product image.variant
TYPEurl
ENTITYvariant
APPLIES WHENactive products
media.additional_image_urlsAdditional image URLsSupplementary product image URLs.variant
TYPEurl_array
ENTITYvariant
APPLIES WHENwhen available
offer.urlOffer URLCanonical public landing page for the offer.offer
TYPEurl
ENTITYoffer
APPLIES WHENpublic online offers
offer.pricePriceTyped amount and ISO 4217 currency for a market.offer
TYPEmoney
ENTITYoffer
APPLIES WHENsellable offers
offer.availabilityAvailabilityGoverned state: in_stock, out_of_stock, preorder, or backorder.offer
TYPEcontrolled_string
ENTITYoffer
APPLIES WHENsellable offers
offer.conditionConditionCondition of the offered item.offer
TYPEcontrolled_string
ENTITYoffer
APPLIES WHENdestination or category dependent
offer.marketMarketISO 3166-1 alpha-2 target market.offer
TYPEcountry_code
ENTITYoffer
APPLIES WHENoffers
offer.seller_nameSeller nameSeller responsible for the offer.offer
TYPEstring
ENTITYoffer
APPLIES WHENoffers
offer.price_observed_atPrice observed atTimestamp for the source price observation.offer
TYPEdate_time
ENTITYoffer
APPLIES WHENdynamic offers
offer.availability_observed_atAvailability observed atTimestamp for the source availability observation.offer
TYPEdate_time
ENTITYoffer
APPLIES WHENdynamic offers
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